Wednesday, July 25, 2007

Gadget Designs Are sometimes Intelligent. Usually not!




Names Like Panasonic Toughbook, Casio G Shock, and the Classic Yellow Sony Sports, are the only recognizable names in electronics that have been built to withstand every bumps and jolts. Which surprises me because I don't understand how more people don't demand more durable and weatherproofed devices. Quite honestly, the things that are most dangerous to devices are liquid spills and drops onto hard surfaces. If those two things are taken care of, then concerns over pocket lint and makeup spillage become non-issues. Having taken apart many electronics in my day, I can assert that waterproofing a device and adding some shock resistance is not a daunting task and doesn't add much cost (as a percentage of total price) to the device and might even save on the back end in warrantee coverage! Unless of course these companies want you to fall prey to these evil forces of nature and come back to buy another! This actually makes sense since warranty programs actually suck and don't do much for you outside the 90 (1 year if you're lucky) window. If nothing else, the only benefit would be to save many heads in a warrantee department. With that in mind, I always appreciate something like this Olympus Stylus 770SW where the manufacturer acknowledges that we don't all live in padded bubbles like Michael Jackson.



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