Sunday, July 8, 2007

A Brilliant Idea

I will be the first one to admit that I started using napster in college. That is, of course, back when it was "legal" to download music for personal comsumption :-) Then as the numbers of files shared over P2P networks grew sales began to decline by double digits and the RIAA became enraged! Not to say that they had it coming to them, but they had it coming to them. I forgot the atrocious figure that represented the pittance the recording artist received from every CD sale, but quite honestly the major labels where taking these artists for a ride.

So when Sprint announced a subsidized file sharing agreement, something clicked! Someone finally thought this thing through! Since everything else in this day and age is somehow financed with marketing dollars, why isn't music following suit! This of course, if it catches on, would deal a serious blow to the likes of Apple! While it doesn't seem feasible that one companies Advertising & Promotional budget could sustain this for very long, if enough join the band wagon, Sprint could be on to something!

Pretty soon i'll be staring at an ad for Ex-Lax on my free toilet paper!

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